Free Twilio SMS integration for WooCommerce by ShopMagic


ShopMagic is a free WooCommerce SMS Plugin. It is an add-on to ShopMagic (which is also free). In order to send text messages from your WooCommerce store you will need both ShopMagic and the ShopMagic for Twilio add-on.


WooCommerce SMS plugin designed and developed to increase conversions in your store.

ShopMagic for Twilio will extend your WooCommerce possibilities and add extra value to it. This add-on is a perfect addition to ShopMagic core plugin.

The plugin includes functionality to directly send a text message (SMS) to any permissible number from the plugin settings page. 

If you want to use the option to send text messages only, you can use ShopMagic for Twilio as your only ShopMagic’s add-on. However, this plugin integrates beautifully with all of the core add-ons. If you want to extend its functionalities, all of the ShopMagic PRO add-ons will work. To name a few:

  • Delayed Actions – To delay your text message. You can choose from delay for a specified amount of minutes, hours, days or weeks or specific moment in time. Use it to delay SMS and email notifications.
  • Review Request – Request a review from your customer. With ShopMagic for Twilio you can do it not only by email but also with SMS!
  • Manual Actions – Starting from now, you can not only send manual emails but also manually trigger SMS actions. Use it to notify your customers with text messages about special offers in your WooCommerce store!
  • ShopMagic’s Integrations – Use ShopMagic for Twilio to SMS notifications about changes in customers’ subscriptions and memberships.

If you are looking for more information about available add-ons, check ShopMagic website.

Why Twilio integration?

Twilio is a reliable and well-known SMS provider. Most importantly, it works on a global market and provide SMS notification services in over 180 countries.

Twilio is also an ease to integrate SMS solution. ShopMagic for Twilio is ready to work right after activation. It’s only requirement is to set a connection between ShopMagic and Twilio account with Account SID and Auth Token. Add your Twilio phone number, and you are good to go.

ShopMagic for Twilio will improve your communication with customers

When you install it, you will be able to not only send email but also an SMS notifications.

If you are familiar with ShopMagic, you will be able to create your first WooCommerce SMS notification in no-time.

Use cases

When installed and activated, ShopMagic for Twilio will add new action to every ShopMagic’s automation. Simply select Send SMS with Twilio as a type of action. Here are example use cases:

  • Send text messages for order status changes. With ShopMagic you are able to not only use standard WooCommerce order statuses but also custom ones e.g. Order Shipping.
  • Create automation for abandoned carts and recover them. Recovering abandoned carts is another free add-on which works great with ShopMagic for Twilio. Use it to notify your customers with SMS messages that they left something in the cart.
  • Notify customers about their subscription status. ShopMagic is integrated with WooCommerce Subscription plugin. Thanks to it, you can notify your customers about any change in their subscription. For example, send text messages when subscription is going to an end or after successful renewal.

How to create ShopMagic’s automation?

Creating an automation in ShopMagic is a simple and straightforward process. Similarly, when you will decide to create an automation for SMS notification. You can use below guide and choose Send SMS with Twilio as a type of action. This action will become available, when you install and active ShopMagic for Twilio plugin.

ShopMagic for Twilio is available for free

That’s right. We believe that everyone should have a possibility to benefit from modern marketing strategies and solutions. Especially in the current world situation. That’s why we are giving ShopMagic for Twilio add-on for free, for every WooCommerce store owner. It is second ShopMagic’s add-on which is available for free. If you are looking for the other one – it is ShopMagic Abandoned Carts, designed to recover WooCommerce abandoned carts.

Is there a pro version of ShopMagic for Twilio?

No. ShopMagic for Twilio is designed as free, and it will be free once and for all. All of the features are included into this add-on.
No additional login, credit card or external account needed. Simply download and activate our plugins, and connect ShopMagic with your Twilio account. These are only requirements for sending SMS notifications.

However, there’s a non-direct way of extending ShopMagic for Twilio features. If you are using ShopMagic PRO you have some add-ons like Delayed Actions or Customer Coupons, which you can use in every Send an SMS with Twilio actions.



  1. Install either via the plugin directory, or by uploading the files to your server.
  2. Activate the plugin through the “Plugins” menu in WordPress.
  3. Go to WooCommerce → Automations in your WordPress admin area and add a automation.
  4. Choose an event and an action for automation based on your preferences.


Do I need anything else to use this plugin?

Yes. This plugin is an add-on which requires the free ShopMagic plugin.

I’m new to WooCommerce. Will I be able to configure ShopMagic?

Of course! It only takes a few minutes to configure a follow-up email in our plugin. If you have any problems, we have a team of dedicated specialists ready to help you.

Do you provide support?

We’d love to hear from you! You can ask a question on WordPress forums or send us a direct support message. We leave no questions unanswered!

Will Free Twilio SMS integration for WooCommerce by ShopMagic slow down my site?

No. Just as WooCommerce, our plugin stores everything locally in the WordPress database. All emails and actions are queued and sent or performed in batches, so event if you have a big store with lots of customers and orders, it will run smoothly.

Are coding skills needed to use your plugin?

Not at all! No coding skills required. One of our goals is to simplify the creation of every automation. Usually it only takes a few minutes to create a working automation.

Can I use it to send SMS worldwide?

Yes. ShopMagic for Twilio relies on Twilio and will work wherever it works. Check their website for more details.


اپریل 22, 2021
Kudos to you! This is one of the most perfect plugins I've ever seen. Just what I was looking for. I can't praise it enough! Delay + (advanced) filters + integration. HALLELUJAH! Just a small suggestion. Please add a note for those using Alphanumeric sender ID that they can put their selected name into the "number" field. Took me a while to figure it out. Furthermore, what I would also like to see is integrating Plivo or Vonage. They both offer API service and they are substantially cheaper than Twillio. Or is that already possible? Best.
Read all 1 review

Contributors & Developers

“Free Twilio SMS integration for WooCommerce by ShopMagic” is open source software. The following people have contributed to this plugin.


“Free Twilio SMS integration for WooCommerce by ShopMagic” has been translated into 1 locale. Thank you to the translators for their contributions.

Translate “Free Twilio SMS integration for WooCommerce by ShopMagic” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


2.0.4 – 2022-06-22

  • Bump WooCommerce compatibility version

2.0.3 – 2022-05-24

  • Bump WooCommerce compatibility version
  • Bump WordPress compatibility version

2.0.2 – 2022-04-28

  • Bump WooCommerce compatibility version

2.0.1 – 2022-03-09

  • Bump WooCommerce compatibility version

2.0.0 – 2022-02-15

  • Changed the implementation to use official twilio/sdk
  • Added Twilio Message Service SID field in configuration
  • Fixed Alphanumeric Sender sometimes doesn’t work correctly
  • Bump WooCommerce compatibility version

1.0.5 – 2022-01-18

  • Bump WooCommerce compatibility version

1.0.4 – 2021-12-21

  • Bump WooCommerce compatibility version

1.0.3 – 2021-07-21

  • Bump WordPress and WooCommerce compatibility version

1.0.2 – 2021-05-19

  • Bump WooCommerce compatibility version

1.0.1 – 2021-04-15

  • Bump WordPress and WooCommerce compatibility version

1.0.0 – 2021-01-13

  • Initial release!