Pattison Media Attribution

Description

Provides a simple method for enabling conversion tracking for campaigns running on Pattison Media radio stations. The plugin automatically loads 2 Google Floodlight tags into the header of the site:

  1. A Floodlight tag that measures the Shared Audience between your site and the Pattison Media radio station that you are advertising on.
  2. A Floodlight tag that records direct stream conversions from your campaign.

The plugin will work with any website that is running a radio campaign with Pattison Media. The plugin uses Floodlight tags produced by Pattison Media’s Google Campaign Manager 360 account, and loads the CM360 Advertiser ID associated with your website.

Use of Floodlight Tags are covered under Google’s Terms of Service and Privacy Policies:
https://policies.google.com/

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Contributors & Developers

“Pattison Media Attribution” is open source software. The following people have contributed to this plugin.

Contributors

Changelog

1.0

  • Initial version

1.1

  • Async loading