This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

EDD Better Checkout Cart


Easy Digital Downloads is de facto the best solution for small ecommerce website.
But, as far I am concerned EDD has one big issue: the CTR (Click Through Rate) of the checkout /cart is not as good as it could be.
By doing a long serie of A/B experiments we improved the conversion rate by around 50%. ( depending from the websites we tested the cart abandon rate was 60-70%, after the make over we arrived to a very low 38% in a case and around 40-44% in others).
That was done by removing useless call-to-actions and other distraction and adding some content (social proof mainly).
This plugin is an important stepson to get that improvement.
See on our website TantraMarkting what we did.

Important about Support
The plugins is as-it-is. We have a long roadmap in front of us but we are waiting for your comments before going on
Reach us at TantraMarkting

EDD, Easy Digital Download, ecommerce, ctr, cart, conversion rate,SEO, webmarketing, product launch, selling, Click Through Rate, split test, CTA, call to action


  • This is how a normal EDD Checkout page looks like. From our experiment all the “useless” CTAs, extra fields and long forms are lowering the conversion rate
  • Our Plug in simple take away “all useless” stuff (there are useful in some kind of transactions)
  • This is a Final page with some other stuff added


Upload the plugin to your blog, Activate it, done!


Is EDD Better Checkout Cart for everybody?
Well, most people who use EDD usually sell just a product per time. If you sell only just a product per time, then you will probably need it.

Are you sure I am gonna get a +50% in sales?
In our test (done on some thousands cart impressions) the abandon rate with EDD Better Checkout Cart is much much lower –> more sales.
I cannot predict how well this plugin will work in your niche. Test it and let me know Contact TantraMarkting. I would like to hear someone breaking this +50% barrier!

OK, I installed the plugin, now what?
you are done! The new User interface is on.

I have a great idea
good! send us your comment: contact TantraMarkting� we are opening a forum to discuss.

I am a coder, I would like to help
I already love you contact me

I am a marketer, I would like to help
I m not gonna love you ad much as a coder :-), but contact me anyway

I am earning so much more money now, How can I give it back to you & the community?
There are very good chance you are selling more. if you want to help to develop all the things I have in the road map, please contact me

How to get started:
1) Upload and Click the “Activate” link to the left of this description,

2) Enjoy the extra sales.

3) Rate us 5 stars 🙂 and go to Tantra.Marketing and suggest improvements.


سپتمبر 3, 2016
While it’s a bit spaghetti coded, the plugin does what it promises: improve the conversion rate of EDD… Ps i know it s a bit lame to review a plugin which you are co-author, but try it and then let me know if i was not right 🙂
Read all 1 review

Contributors & Developers

“EDD Better Checkout Cart” is open source software. The following people have contributed to this plugin.




Release Date – 12 Jan 2019

  • Major update – A configuration page has been added: now you can configure some interesting options by accessing the “EDD Better Checkout” Settings page from the backend.


Release Date – 1 May 2016

  • First public release.

Earlier versions

There are no public version prior to 1.0.1
For the changelog of earlier versions, please refer to the separate changelog.txt file.